How Café UNITED stopped bleeding revenue to 3rd-party apps.
They had the best coffee in town, but conflicting Google hours and heavy reliance on aggregator apps were quietly suffocating their margins. Here is how we fixed the foundation.
Monthly Revenue Recaptured
$4,250
Owned Customer Database
1,200+
Increase in Direct Orders
314%
01The Bleeding
Café UNITED was doing incredible volume in person, but their digital footprint was a liability. Their Google Business Profile had the wrong weekend hours, resulting in angry reviews from customers who showed up to locked doors.
Worse, 80% of their online orders were running through DoorDash and UberEats, meaning they were surrendering 30% of their gross revenue on pickup orders from regular customers simply because they didn't have an owned digital storefront.
02The Foundation (Phase 1)
We executed a finite, 14-day deployment to seize control of their assets. We claimed and locked their domain, deployed a high-converting mobile-first website, and synchronized their hours across 40+ directories instantly.
Most importantly, we integrated Square directly into their new site. We then placed QR codes in-store, routing foot traffic to their newly owned ordering system, immediately bypassing third-party fees.
03The Automation (Phase 2)
With the foundation built, we converted them to our monthly automated retainer. As customers ordered through the new system, they were automatically dropped into a lead-capture database.
Today, Café UNITED has an owned audience of over 1,200 locals. Our automated system sends a win-back text if a customer hasn't ordered in 14 days, resulting in a completely automated, hands-off revenue loop for the owner.
Want these results for your business?
Stop guessing where you're losing money. Let us run a diagnostic on your digital footprint and show you exactly where the revenue is leaking.